When Unlimited PR invited me to Tommy Hilfiger's Preppy Pop-up store in Knokke I had absolutely no idea what they were talking about. I have known Tommy Hilfiger for ages but Preppy what? My fashion vocabulary is apparently very limited. Moreover it confused me a little bit. The brand has a massive american charisma but preppy sounds so English. The word simply forces you to pronounce it with a lot of attitude, you have to try it! Stick your nose in the sky and say 'Preppy'.
I don't like to do a lot of research so I made my own associations with the fashion epitome. Concepts like The Kennedy's, Cricket, The Hamptons, Grey Gardens, ... pop up into my mind. Conclusion: When preppy becomes decadent, it gets interesting! This means that Tommy's little beach house could not have been in a more perfect place than Knokke. The town by the sea embraces every corner of the fashion continuum. On the one hand you can spot too many wrong dogs, colored jeans and Blair Waldorf's. On the other hand you can look for the most exuberant beautiful fashion pieces.
The preppy concept is created by a genius. It is the prefect way to elaborate the personality of the brand. People can immediately connect the clothing with a certain fashion identity: who wears it how? In other words, Preppy is like a guideline and a very coherent inspiration. So mr. Hilfiger give this genius a fat bonus.
I must say, it was a challenge to incorporate Preppy into my wardrobe because it does not immediately represent my fashion identity. So my advice, don't be afraid to wear denim and experiment with accessories. It is a very tricky exercise but a fun one!
Cheers to the queen! Gin tonic
shirt & ice cubes Tommy Hilfiger/ jeans Diesel/ bag/ Louis Vuitton/ shoes Prada/ socks Anna Sui/ gloves Christophe Coppens/ bracelets Dior & Delvaux & Tod's 2nd hand